A Boat Anchor

If Lake County's villages were engaged in an arms race for your tourist dollars, then the Village of Fox Lake just got a $15,000 shipment of guns. Haha, the Daily Herald said that ...

Fox Lake officials hope a new marketing campaign focusing on the future while remembering the past will bring tourists to the former resort town on the shores of the Chain O' Lakes. Using the tagline "Anchoring Traditions ... Linking the Future," the new initiative is designed not only to strengthen the community and connect with residents, but also to appeal to tourists with the goal of becoming a destination for Illinois and Wisconsin residents, Mayor Donnie Schmit said Wednesday.
Fox Lake unveils new marketing campaign, logo

Fox Lake retained a marketing firm at $2,200/mo to manage the campaign. The village also budgeted $15,000 for a new logo.

This was the old Fox Lake logo:

In case you ever wondered what happened to Chief Illiniwek, he retired to a waterfront cottage on Fox Lake.

This is the new Fox Lake logo:

One goal of the rebranding campaign is to call attention to Fox Lake's festivals: Venetian Night, Cardboard Boat Race, Mayor's Challenge Pasta Dinner and 5K Race, Holiday Parade & Tree Lighting Ceremony, Annual Polar Plunge.

It is unknown if Talk Like a Pirate Day will be included.

Operatives who crave a cool personal logo of their own, are directed to any of these clipart websites:

Bing Images

Yarrr, we be pirates.